About the brand
Gleam theory is a project portfolio. This fashion brand boasts a wide range of products - from fashion to makeup and accessories. The brand stands behind the idea that fashion is a powerful tool for self-expression and empowerment. Gleam Theory is all about being empowered, bold and dazzling.

Direction
Inspired by the flamboyant disco lifestyle and retro-futurism, the color purple was chosen to evoke a sense of playfulness and glamour. Holographic elements were also incorporated to reference the futuristic vision.